Mission & Vision


On the basis of a spirit of liberty, equality and fraternity,
we build a society in which our children can live in hope

(Our Sincere Prayers behind the Mission)

May our children’s generation be gifted with a society
where they enjoy fair opportunities without discrimination,
where they are respected in their freedom to make choices at their own risk, and
where a harmonious coexistence of people and nature prevails.
Let JOHNAN serve to shape such a society.

The JOHNAN Mission defines the JOHNAN Group’s raison d'etre.

JOHNAN Phoenix Vision 2025, Version 3.0

Through Our Groundbreaking Monozukuri* Services, We Grow Your Seeds of
Ideas into Products and Put Them in Society to Make a Difference.

* Monozukuri refers to the time-proven Japanese practice of high-quality production inspired by artisans who put their hearts and souls into what they make.

(Supplemental remarks)
JOHNAN’s raison d'etre is to build a society, in the spirit of liberty, fairness, and fraternity, where our children’s generation can live in hope. To this end, JOHNAN has set its Vision toward 2025: “Through Our Groundbreaking Monozukuri* Services, We Grow Your Seeds of Ideas into Products and Put Them in Society to Make a Difference.”

At the UN Summit held in September 2015, the Sustainable Development Goals (SDGs) were adopted as part of the 2030 Agenda. The SDGs consist of 17 goals and 169 targets for achieving a sustainable society, and the Agenda includes a pledge to leave no one behind. Japan is expected to put forth a wide variety of policies to make its own contribution to fulfilling the SDGs. Meanwhile, the nation is envisioning its future with the concept of Society 5.0.

In response to these circumstances, the JOHNAN Group has been focusing on “Creating Growth Market, Revitalization of Rural Areas, and Promoting Technological Innovation,” one of the eight priority areas set by Japan’s SDGs Promotion Headquarters in December 2018. JOHNAN will make a total commitment to its clients in co-creating their products and putting the products in society to make a difference, covering all stages from planning to commercialization and to maintenance and repairs. To be more specific, JOHNAN was selected in July 2018 to receive a subsidy for the Project to Accelerate Collaboration in the Global Venture Ecosystem, which is sponsored by the Ministry of Economy, Trade and Industry and sourced from Japan’s FY2017 supplementary budget. This project, called the Startup Factories program for short, promotes the setup of one-stop bases that support start-up companies with the design and prototyping of their hardware and other original products toward mass production. JOHNAN has already seen its way clear on the setup of a Startup Factory and demonstrated its determination to commit itself to the program.

For over 50 years since its founding, JOHNAN has offered four services mainly in the field of mechatronics: platform service, engineering service, manufacturing service, and maintenance and repair service. These services cover a wide range of applications, including semiconductors, communications equipment, automobiles, industrial equipment, vessels, medical devices, and aerospace. From now, we will actively introduce the latest industrial technologies from around the world, while continuing to preserve and foster artisanship in monozukuri. In doing so, JOHNAN will be putting into practice its Vision: Through Our Groundbreaking Monozukuri Services, We Grow Your Seeds of Ideas into Products and Put Them in Society to Make a Difference.

As a result of these efforts, JOHNAN will contribute to achieving the SDGs, which Japan has been promoting in concert with the rest of the world, and to shaping the nation’s future as envisioned in the Society 5.0 concept.